Insurance Marketing
August 12th, 2010 | 
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Expected by consumers in health insurance is the provider is good. For example, insurers would not be interesting if that is borne only at the health center. Socialization is not a social health insurance to participants, but to the policy holders.
Private health insurance providers must offer a quality bias, if bias is borne up overseas. Sometimes a social health insurance also sells life insurance. In fact, not infrequently, it all started from a new life insurance and then sells additional health insurance. What are their reasons? Due to the low life insurance utilization, the benefits are huge.
In the marketing strategies needed to sell insurance that consist of: Segmentation, Targeting and positioning.
Market Segmentation
Action groups to identify buyers who might require a specific product and / or special marketing mix.
5 Gains segmentation
1. Product design is more responsive to market needs
2. Analyzing the market
3. Finding chances
4. Mastering the superior and competitive position
5. Determining effective communication strategies and efficient.
Targeting
Actions selecting one or more market segments that will be entered. From this segmentation, companies must choose which segment will be the target or target their product or service.
Posted in Insurance Marketing